Cheers to Gear is your destination for custom apparel and custom accessories. At Cheers to Gear, we offer the most extensive premium brand selection in the promotional products industry including Patagonia, YETI, Nike, adidas, and more.
We offers thousands of items from thousands of brands
Patagonia is a designer of clothing and gear for outdoor enthusiasts. Patagonia’s products are sustainably designed and feature technology to be durable without sacrificing comfort or style. With a wide selection of vests, jackets, quarter-zips, and more that can be made custom with your logo, shop our Patagonia selection to outfit your employees and sales representatives in quality and comfort as they head to any destination.
YETI has quickly become the top drinkware in demand by creating products that are designed for adventure. Each YETI product is made from durable stainless steel with double-wall vacuum insulation allowing you to keep a cold one with you to any destination. Add your custom logo to YETI Rambler Tumblers, Rambler Bottles, Rambler Wine Tumblers, Colster Beer Insulators, and more to promote your brew.
Helly Hansen is proud to provide the most innovative gear for those who rely on staying warm and dry in even the harshest of environments. Outfit your brewers in HH® Tech products that are built to wick moisture and provide mobility for flexible movement. Whether working in the cellar or on the brew deck, these clothes will keep you dry and comfortable. Add your logo to our selection of Helly Hansen gear including jackets, fleeces, and more.
Brewers need workwear that is tough, reliable, and made to last. Since 1915, Berne has provided workwear that is not only made to last, but is made to work. Shop our selection of Berne products including duck jackets, brewery work shirts, flannel shirt jackets, insulated coveralls, and more for your custom brewery workwear.
Cheers To Gear: The total solution for your custom brewery embroidery, apparel, and accessory needs
Local breweries, microbreweries, and craft beer outlets are more popular than ever. Since the turn of the 21st century, these establishments have commanded an increasing share of the American market for beer and spirits. Customers have come to appreciate neighborhood breweries for their elevated attention to detail, and as great sources for quality product and community pride.
Cheers To Gear helps local breweries — as well as smaller vineyards and distilleries — raise their regional profiles with custom, branded promotional clothing and accessories. Our services can help your brewery reach a larger audience and get to market faster, increasing your potential for current awareness and future growth.
Cheers To Gear makes customized promotional apparel and accessories for breweries, wineries, and distilleries. We partner with some of the world's most visible name brands — including YETI, Patagonia, Carhartt, Helly Hansen, and more — and use their renowned, high-quality merchandise to help local beer, wine, and spirit-makers broaden their audiences with instant marketplace presence.
We extend our premium brand partnerships to local breweries. Cheers To Gear offers these businesses apparel, swag, and merchandise of the highest quality, and minimizes production costs to fit your marketing budget. Our longtime relationships with iconic brands allow us to give each of our clients the best branded merchandise at the best value, with exceptional customer service to boot.
Apparel with customized branding helps promote a sense of unity and shared mission among your brewery’s employees, and even your customers if it’s offered for public sale.
Cheers To Gear provides outerwear for your brewery’s staff, as well as uniforms, T-shirts, and everyday workwear. We manufacture and deliver our custom brewery merchandise in a streamlined and cost-effective way, with low minimum orders, the ability to handle short lead times, and complete product testing for superior quality and environmental friendliness.
Cheers To Gear is different from other promotional merchandise manufacturers because we offer a whole suite of services under one roof to our clients and brand partners. Our sales, creative, and e-commerce services are streamlined across our design, warehousing, and operation departments. Our seamless, turnkey services help Cheers To Gear provide top-level products with quick turnaround and lower cost.
With Cheers To Gear’s full-service customization options, you have complete creative control of your decorated merchandise. You choose the products, visual elements, and text, graphics, embroidery, or screen printing options for every item you create with us. You can also use our in-house storage and delivery systems to manage merchandising orders under the same roof, but we’ll also work your own third-party partners if you prefer.
Cheers To Gear creates and manufactures every-day , promotional merchandise for your brewery. We produce men’s and women’s clothing and accessories for your staff. We also create promotional merchandise and swag for sale through your online merchandise store, distribution to brand ambassadors and influencers, or for experiential marketing projects.
Our most popular customized product lines include:
Sweaters and hoodies
Shirts and T-shirts
Hats and caps
With Cheers To Gear’s streamlined ordering service, our clients and their customers can shop by brand and category. We make it easy to find everything you need for your employees, guests, and online visitors, with choices and styles that cater to the wishes of all customers.
Our innovative Pop-Up Store Builder is an especially effective tool that manages all your orders from design to delivery, where you choose from a great selection of merchandise and accessories from all our premium brand partners. Cheers To Gear’s turnkey solution keeps your orders centralized in-house, so it’s easier to manage each step of the creative, decoration, and delivery stages for your gear.
Every item Cheers To Gear makes is easily ordered and customized. Your brewery’s staff or customers can order and purchase items according to:
Type of apparel or accessory
Our Decoration Guide gives you extensive options for designing custom promotional brewery swag and makes the process extremely easy to navigate:
Pick the apparel or accessories you want
Select logos, text, font, and graphics for your swag
Choose from a variety of manufacturing options, including embroidery, screen printing, heat press, laser engraving, or other decorative services as outlined in our Decoration Guide
With Cheers To Gear, you’re in charge of your brewery’s image and messaging. We use the designs that you create, whether on your own or with assistance from our marketing experts. You select your branding options for colors, fonts, logos, messaging, and style at every point.
We give small, local breweries and spirits-makers the same marketing flexibility and freedom of choice that larger, corporate entities enjoy — tailored specifically for your business, employees, and customer base, no matter how big or small.
Cheers to Gear’s line of custom brewery embroidery swag and apparel offers several tangible benefits for your brewery, microbrewery, vineyard, or distillery:
Staff identity and morale. Small breweries depend on employee unity much more than larger or corporate establishments. A staff that can relate to a common brand identity takes greater pride in their contributions and the product they make. Employees who feel like valuable members of your brewery's team are more likely to maintain high standards of productivity. Wearing apparel that reinforces your brewery's brand aligns your staff with visible symbols of your brewery's values: consistently high quality, customer satisfaction, local presence, and pride.
Brand recognition among customers and brewery visitors. Customer awareness is a key component of a successful business. A brewery that can establish a recognizable brand — even just on a local or regional basis — is more likely to cement their excellent reputation and attract more interest. Strongly designed promotional items also give recurring customers a sense of recognition and connection with your brewery, often making them feel personally invested in your continued success. That keeps them coming back.
Freedom and creativity. Nobody knows your business and customer base better than you. Cheers To Gear respects your brewery’s unique position in the marketplace and your specific creative ideas. You’re always in control of the design, messaging, and imagery you want to share. Cheers To Gear happily advises you on branding solutions that have worked in the past and help shape them to fit your own marketing needs, but we always ensure that you have command over every creative decision.
Affordability. Production of custom merchandise often involves retaining the services of several different companies: one for design, another for manufacturing, and another for delivery and distribution. Using multiple services for a single project can add up. Cheers To Gear handles all those different functions under the same roof, allowing us to offer a more cost-effective and affordable solution. But we'll also work with your preferred third-party manufacturers or delivery services if you choose.
Gaining a competitive edge requires attention to every aspect of your company’s operations. The most successful local businesses establish standards of excellence in all departments of their companies. While product quality and operational efficiency are crucial benchmarks of that excellence, marketing strategy and brand representation are just as important — potentially more so when it comes to expanding your audience.
Strong messaging through brand identification is how businesses expand their reach to new customers and untapped market segments. Promotional apparel and accessories are branding strategies that are easy to execute. Loyal customers who wear or use your promo merchandise become walking billboards for your brand, giving your brewery grassroots, word-of-mouth advertising you don’t have to pay to renew.
More importantly, it works. Research from Promotional Products Association International (PPAI) shows that 79% of potential customers are likely to check out your brand after obtaining some of your promotional merchandise, and 83% of them are likely to convert to paying customers. Businesses are always trying to create an immediate buzz around their products, and promo merchandise is one of the most effective ways to do that.
Not all promotional apparel and merchandise meet high standards, though — and customers notice quality, both good and bad. The PPAI estimates that 72% of all customers believe the quality of a company’s promotional items reflects on that company’s overall reputation.
That's why Cheers To Gear partners with product manufacturers like Patagonia, YETI, New Era, Berne Apparel, and others — brands that are already known across the world for their superior products. With these top brands producing your company’s branded merchandise, customers are more likely to wear or use your promotional items more often, generating more awareness for your business.
Cheers To Gear’s services don’t stop after we’ve shipped your promotional merchandise. We also give our clients an option for easy, simple management and delivery of their branded items through our custom Pop-Up Store module.
Our innovative Pop-Up Store building tool lets you create an online commerce site for customers to order apparel, swag, and merchandise with your company branding. Cheers To Gear’s Pop-Up Store is a one-stop source for your brewery’s customers, employees, sales representatives, brand ambassadors, and influencers to get products featuring your unique imagery and messaging.
With your Pop-Up Store, customers order your branded apparel in the styles they want, as well as accessories they’re looking for. Whether they seek customized shirts, sweaters, hats, uniforms, drinkware, or other items, customers appreciate the ease and simplicity of ordering your branded merchandise from a centralized online marketplace.
Cheers To Gear’s Pop-Up Store also makes reordering branded company apparel and swag a snap for your field sales reps, regional managers, and marketing staff. Your Pop-Up Store offers choices of product, design, and construction styles, with total creative freedom and flexibility.
The Pop-Up Store centralizes all your store’s activity — inventory, invoicing, and delivery — in one, easily managed location. Keeping all your brewery’s promo business matters in the same, streamlined process frees up time for you to focus on other aspects of your business. Pop-Up Stores are also easy to adapt to fundraising platforms for your brewery's charity efforts, which are highly valuable in building local brand recognition.
Cheers To Gear’s gear guides are always available to give you the same guidance in setting up your Pop-Up Store as we are with our other services. We’ll help you with every step to make sure you get the most value and payback from your customized Pop-Up Store.
Local breweries require more dedication and effort to be successful, and that’s what makes them special. More often than not, small businesses don’t have the same access to automated procedures and large-scale marketing options that established corporations do. While it takes more work for a small business to execute its marketing strategies, they’re more likely to create stronger promotional materials that reflect their unique, local sensibilities.
Cheers To Gear understands and respects how much work it takes for your brewery to succeed. That's why our ordering process is streamlined, efficient, and as hassle-free as possible. With our online form, you can easily select the products, colors, sizes, and quantity you need. We deliver your order straight to your business with no extra shipping costs and allow for easy returns of defective or damaged products.
To use our online ordering process, go to our homepage and:
Select the brand, type of apparel, or accessories you want, or head to your customized Pop-Up Store
Browse through our catalog items, sorting and filtering our products as you need
Choose the kind of apparel or merchandise you want
Customize your merch with your own chosen colors, sizes, images, and quantity
If you’re a new customer, enter payment information
Verify your order and check out
We’re happy to take your order personally if you prefer. Call Cheers To Gear at our toll-free number: 888-293-5648. We’ll guide you through your order and explain all your options for product choice and design. You can also send us an email through our “Contact Us” page, or start an online chat using the box in the lower right corner of any page on the Cheers To Gear website.
Cheers To Gear can even help if you're looking for a unique item that's not in our online catalog. If you have a marketing strategy that calls for merchandise like pens, tech items, or other accessories, tell our marketing experts your ideas and we'll do our best to make them happen.
Experience. Our marketing experts have worked in the promotional product industry for over 15 years, with special attention to premium sports and lifestyle brands. Having worked on some of the most high-visibility, international marketing projects for large companies, we’re eager to give smaller, local businesses the same level of marketing expertise and strategy as our past corporate clients.
Quality brand partnerships. Companies like Patagonia, New Era, YETI, and our other partners are already popularly acclaimed for their superior products. As entities known by both companies and individuals, these partners make merchandise that people recognize, appreciate, and use time and time again. We’ve found these companies are just as enthusiastic as we are about supporting local breweries and businesses.
High quality. Cheers To Gear pays strict attention to every detail in the products we make. We ensure that all our clients receive promotional materials that delight their customers, perform at high levels, and last for years.
Cost-efficiency. Cheers To Gear’s turnkey solution includes sales, design, manufacturing, and delivery processes, all under the same group. That allows us to keep our all-inclusive pricing more affordable for your brewery. But we’re also more than happy to collaborate with third-party manufacturing or delivery partners you're already satisfied with.
Easy shipping. Cheers To Gear's product is delivered by all major carriers right to your brewery's doorstep. We also allow for the trouble-free return of merchandise that's incorrect, defective, or damaged
Creative expertise. Our experienced design professionals will help your brewery invent attractive, memorable logos, and custom designs sure to grab immediate attention from new and returning customers.
High-quality decoration. Manufacturers perform complete tests on every product Cheers To Gear makes to ensure it meets our standards for performance and quality.
Environmental sustainability. As partners with Patagonia, Cheers To Gear participates in their 1% For The Planet program: 1% of all our Patagonia sales are contributed to approved, environmentally friendly businesses. Our products are made without excessive use of toxic chemicals and substances that can harm the environment.
Low minimum orders. Cheers To Gear maintains a low minimum order limit, making it easier for your brewery to get merchandise in the quantity you need, without the risks of cost overruns or surplus items.
Exceptional customer service. With easy and friendly consultation, guided design, and a simple online ordering process, Cheers To Gear ensures that every client gets total, personal concentration. We’re invested in your brewery’s success, and our reputation hinges on your satisfaction with our efforts toward that success.